360 Gist Pilot: Manchester United Named Most Valuable Club

Wednesday 31 May 2017

Manchester United Named Most Valuable Club

KPMG has named Manchester United as the world's most valuable football club.

The Red Devils become the first ever club to have an enterprise value of over €3 billion, after climbing above Real Madrid into top spot.

Manchester United experienced a seven per cent increase on last year's value, while Barcelona, Bayern Munich and Manchester City also makes the top five most valuable teams.

The Dutch auditors have devised an algorithm which takes in not only a club's revenue, but is a combination of five three factors: profitability, popularity, sporting potential, broadcasting rights and stadium ownership.

The combination of all these factors produces the Enterprise Value (EV).

Tottenham Hotspur who finished second place finish in the Premier League makes the top 10 highest EVs, with English clubs.

Broadcasting rights are a key part of KPMG's algorithm, with the Premier League's worldwide rights worth €9.5 billion split among the teams.

This is reflected in how English clubs dominate the list, with KPMG's Global Head of Sports Andrea Sartori underlining its importance.

"The aggregate value of Europe's 32 leading football clubs suggests that the overall value of football, as an industry, has grown," Sartori said.

"While this is partially explained by football's broadcasting boom, the internationalisation of the clubs' commercial operations, their investment into privately-owned and modern facilities, and overall more sustainable management practices, are also key reasons for this growth.

"In terms of media rights value, the English Premier League sits comfortably at the top of European leagues, although other major leagues have outlined well-defined strategies to compete for the attention of global fans."

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